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Showing posts from August, 2015

Retail Market Analysis

Let us first understand the meaning of Retail Marketing. Retail marketing is the range of activities performed by a retailer to develop knowledge, awareness and sales of the company’s products. This is quite different from other types of marketing because of the factors and elements of the retail trade like selling finished goods in small number or amount to the consumer or end user, generally from a fixed location. Retail marketing uses the common principles of the marketing blend i.e. product, price, place and promotion. A study of retail marketing at university level includes effective vending and selling strategies, shopping and consumer behavior, branding i.e. categorizing and advertising. Retail marketing is especially essential to small retailers trying to compete against large chain stores.