Business relies on customers . In business terminology, the word ‘audience’ is said to these customers. Each business man or industrialist is pulling one another’s leg to win them maximum. The market place is no less than a marathon where marketing experts are busy in making lucrative schemes. But the audience of today is smarter than before. They are more educated and are very much in love with the latest technology updates. For instance, if an advertisement of a cold drink brand declares that it is selling its 200ml bottle at the minimum cost, the smart audience does not rush to buy it blindly. Instead, they will check out the price of other beverages instantly. For doing so, they have an access to internet on smartphones. Amazing!