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Making of Useful Social Apps Relies on Research


Social Media Research, social media statistics, social media future trends, average time spent on social media per day 2018, usage of social media.

Which name pops first in your mind when I ask about the best social app?

Most probably, it’s Facebook. Zephoria states that it has over 2.38 billion monthly active users worldwide. Whatsapp can also be your choice, as Statista states it’s a preference of almost 450 million daily users.

Apps Role in Daily Life:
Apps are actually driving your lives on an easy track. You seamlessly reach destinations using the Google Maps app. If you want the space to save your important documents, images and attain portability, Google Drive is there. Its merging with other Google products can help you steer the hassles away. If it comes to photo-sharing with filters and professional selling, Instagram will emerge up front. Besides, there are many apps to make transactions like Paytm to transfer funds in a wink.
In short, you have apps to address any social or corporate problem that comes your way. Even, research has also proven this fact, revealing that apps, be an android or iOS, consumes 90 percent of our daily time. Moreover, ComScore surveyed that mobile apps with 87 percent usage are ahead of mobile websites that claim 13 percent users’ attention. 

So! What features will you expect in a social app?

Put yourself in the shoes of a user. Now, think about the features that you really expect to have in the app. Even if you have a good career in technologies (especially in the apps domain), premeditating users way is good. After all, your apps’ features will build your online reputation and generate traffic that you should have for harvesting monetizing values.  

Let’s make it easier to begin with.

How can you make it easy to use a social app?
  1. Better user experience: Discover how you can make its navigation easy-to-use. Avoid interstitial ads, which spoil the convenience in exploring the app content and other features.  Make it easy to find the next way. To get a cue, you can follow the footprints of arrows and pins that perfectly point at. Their visibility and pointing are pivotal to win the heart of users.
  2. Speedy information: By default, the users are impulsive. They often seem in a great hurry to catch the information. Social apps, such as Twitter, often attract the eyeballs through speedy information. Even, your community is fond of sharing its likes, dislikes, accidents, scenic beauty and grotesque events from anywhere at any time.
It’s not the hearsay. You can browse through any popular social app. The show of recent happening affairs goes on there. However, the sharer or contributor can be anyone from the community. Ideally, any app should be uploaded within 2 or 3 seconds. If you miss on the speed, users will leave your apps.
  1. Push notification: Any news delivered to your device is a push notification. It generally pops up on the locked screen. As an app owner, you can use it to state your connectivity. It defines that you’re in contact with your users. In the context of digital marketing, the push notification is a key to maximize clicks. To more specifically get the idea of its length, get through these stats:
  • 10 words attract 8.8 percent clicks (CTR)
  • 11-20 words attract 4.9 percent clicks (CTR)
  • 21+ words attract 3.2 percent clicks (CTR)
These stats clear the fact that the shorter the length, the more it attracts the click. Its benefit credits the account of the apps owner. In the nutshell, an app with this feature benefits many businesses.
  1. Geolocation and tracking stats: Geo location determines where the user is. The Pew Research Center surveyed that about 74 percent of the adults enable Geo-location in their Android phone to get the directions and other related information. About 30 percent social users tag their location with the post.
Besides, this feature is earning more than bread and butter for the app owners of Uber, Ola, Meru and many other similar apps. The integrated geo-location helps several eCommerce businesses to run their ad campaigns by automating targeting users who come in its dimensions.
Therefore, its embedding can bring lingering profits along with.   
  1. Authenticity: Data security is already a buzzword. The soaring counts and cases of hacking pushed an alarm button. Upon considering it a high time, Google Assistant-for example, has unified robust authenticity layers. It’s a lesson to learn from and integrate authenticity. GDPR is already creating awareness about concerns of data security and privacy. 
These features are commonly noticeable. Even, Google prefers mobile first indexing to maximize the mobile visibility of the android or iOS app. Smartphone users are relentlessly outpacing in numbers so its usability. So, these features can prove a blockbuster to generate value out of your app efforts. 
Summary:

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