Competition has been in the air of the business biosphere. But in the present scenario, it’s hazier than ever. Have you ever seen the messaging app as an end-to-end solutions providing landscape in ages? Today we have FB messenger to which artificial intelligence makes smarter like a human by senses. How did Mark Zuckerberg conceive that idea? It simply is the miracle of iconic decision driven from big-data. Why big data? Big data hides transformative decisions. Let’s understand through this example. Do you know why retailers call to outsourcing market research? To be at the top is undoubtedly the biggest goal to achieve. But without capturing deep insight, topnotch is just a dream. The actionable decision-making underlies this insight. Let’s say, retailers come to know what customers need and what their attitude is through mining their data. By blending them up in the driven decisions, viable plans are drafted. As a result, the customers get motivated to buy. On its basis, the ret